VMO has expanded its retail media network by 100 shopping centres in a long-term partnership with Region Group.
Region Group is one of Australia's leading neighbourhood property owners and managers, specialising in grocery and convenience-based retail spaces across the country.
This contract will see VMO secure more 100 retail centres in major cities including Sydney, Melbourne, Brisbane, Perth and Adelaide, as well as key regions such as Newcastle, Hunter Valley, the South Coast, Gold Coast, Sunshine Coast and the Whitsundays.
The deal grows VMO’s retail network to more than 550 locations across Australia. The agreement will involve the installation of over 150 large-format screens installed in key FMCG locations, including large LED formats.
“We’re incredibly excited to extend our partnership with Region Group,” said Anthony Deeble, chief commercial officer of The HOYTS Group and VMO.
“The partnership is a significant opportunity in the Australian retail media landscape, with the sheer scope combining more than a dozen sub-regional shopping centres, 120 supermarkets and more than 2000 retailers.
“It’s a major step forward as we continue building our footprint across metro and regional communities and is just one example of the ongoing investment into our network, which is a key focus for us throughout 2025.”
Tim Weale, head of strategic partnerships & delivery from Region Group, said working with VMO has been that of a true partnership.
“We’re thrilled to extend our partnership across a longer term with such a respected media partner.”
Paul Butler, managing director of VMO, said the partnership with Region Group is pivotal for the retail media network.
“It gives our partners the opportunity to extend their campaign reach to key audiences across the country, driving stronger cut-through and connection.”
The installation of the screens is expected to be completed by June.
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