Former VMLY&R managing partner Katherine Chen has been appointed general manager Sydney at independent cummins&partners.
She is the final piece of the agency’s new national leadership team.
At VMLY&R Chen oversaw clients including Australia Post, Rip Curl, Australian Unity, Monash, Intel and Colgate. Prior to that she was client services director at Ensemble, IPG Mediabrands’ brand, content, experiential and media arm
"I’m buzzing," says Michael McConville, CEO of cummins&partners.
"Kath is a brilliant human-being, an inspiring person, a loved leader and champion of people and the work. Her passion
and energy is genuine and infectious, and unsurprisingly, it results in clients and staff wanting to partner with her; always pushing for bigger and better.
"She’s a rare talent whose values are immediately clear and shared. She’s here for all the right reasons, and together we’re ready to smash things. I’m excited’.
"Honestly, I’m buzzing too," says Chen.
"Sometimes you just know when it’s right and this was certainly one of those times. cummins&partners have a clear vision, big ambitions and genuinely something different to offer and say – it’s exciting.
"I think we’re in a really special space where creative, media, experience and effectiveness can combine so powerfully. It’s
one thing to have it all in the locker, but it’s another to create great work and have a blast along the way. And in this instance, I think we’ve got that perfect combination that can allow us to accomplish it all."
McConville says Chen is a rare talent who ahs run clients in a media agency, before doing the same in creative.
"With our combined creative:media:experience:effectiveness offering, she’s got the dream-creds," McConville says.
"It just so happens she’s a dream to work with too. Add Kath in Sydney, to Sarah Raine as GM in Melbourne, now everyone will start to get a sense of what we’re really all about. A real team. Good humans. Doing good work. Full of care for both of those.
"We’re no longer in the planning for what’s next, we’re just doing it. One last piece to announce - probably tomorrow - and dare I say rather swearily say… let’s fucking go."
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