Following a spate of other senior hires, Dan Brown has joined VMLY&R Melbourne as senior strategist.
Brown joins VMLY&R from McCann and will be responsible for delivering brand strategy across Defence Force Recruitment (DFR) and clients including Australian Unity and the Department of Transport.
“As soon as you speak to the team here you can sense that they’re onto a good thing. They’re also bloody lovely too," Brown says.
"I’m thrilled to be joining a diverse and incredibly talented team, and can’t wait to get stuck into the business end of things.”
Brown’s hire is the latest in a string of appointments made since strategy director Ken Chan joined VMLY&R Melbourne last March alongside managing partners Sarah Bailey and Jon Kenyon.
The new hire is part of a push to grow the strategy department based on the evolving needs of the agency’s clients.
Over the past year the agency has also hired senior digital strategist Josh Swingler, business analyst Amy Dromgoole, data analyst Anup Bale and strategist Lauren Isaak.
“Our goal is to build a team that can bring a diversity of perspectives and experiences to solving problems for our clients,” Chan says.
“Whether it’s an advertising, CX, digital or pure business issue – we want to keep attracting resourceful thinkers who can challenge us and our clients to create better work that works.”
Over the past 12 months VMLY&R Melbourne has grown its remit across Australia Post, Monash University, Australian Unity and Department of Transport, as well as securing new business with Defence Force Recruiting, Crown Resorts and Ford creating a need for additional capabilities in both traditional strategy as well as digital, CX, and data.
“We have worked really hard on building out a strong strategic practice in the agency over the last 12 months and we’re now starting to see the results in the work," VMLY&R Melbourne managing partner Jon Kenyon says.
"Cross disciplinary teams are a requirement in today’s landscape, as our clients’ needs shift and change.”
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.