VMLY&R has appointed Rachel Walker head of strategy for Sydney & Melbourne.
Walker brings a wealth of experience from her previous agencies VCCP, and fellow WPP agency Grey London, partnering with clients including Sage.com, Britvic, P&G, Cathay Pacific, Kenco, Kiwi.com, and Sixt rent a car. She has won multiple IPA, APG, Marketing Society and Effie awards, including three Grand Prix awards.
Ali Tilling, chief strategy officer, VMLY&R AUNZ, said: “Rachel is brilliant, and I’m genuinely thrilled she’s ventured across the world to join our Stratpack here.
"Her experience in developing strategy that drives creative and effective work is extremely strong, and she will be instrumental as we create deeper connections to deliver growth for our client partners. Also, she sky-dives as a hobby. I think that pretty much says it all about her guts and conviction.”
Sarah Bailey, managing director, VMLY&R Melbourne and Sydney, said: “Rach has already had such a positive impact since she joined our team and we’re loving the perspective she is bringing to the work. I am really excited about where she will take our already strong strategy smarts.”
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