VML has been appointed agency of record for Perth’s Cockburn Gateway and Belmont Forum shopping centres, both owned by Perron Group and managed by JLL WA.
VML will work with the marketing team to develop a brand strategy and create a distinctive creative presence for both centres.
This includes brand campaigns that showcase each centre, as well as developing creative content for seasonal and tactical campaigns.
JLL portfolio marketing manager Stacie Thomson said the brand aims to deepen connections with its communities and deliver continued meaningful value for customers.
VML Brisbane and Perth managing director Adam Kennedy said the agency is excited to work with Cockburn Gateway and Belmont Forum.
"Our goal is to deliver exceptional brand strategies that connect with each location’s local communities and support long-term growth," Kennedy said.
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