Global creative company VML has expanded its health network into Australia and New Zealand with the appointment managing director Kristina Luburic.
Luburic brings 20+ years of expertise within the healthcare communications and pharmaceutical marketing industry with clients such as Pfizer, Bristol Myers Squibb, Lilly, AstraZeneca, Boehringer Ingelheim, Sanofi, Janssen and Novo Nordisk.
Luburic will join the VML Health global leadership team led by CEO Claire Gillis and VML AUNZ executive leadership team led by VML AUNZ CEO, Thomas Tearle.
Luburic said it’s an absolute honour to be joining the global agency network.
"Although the ranking and growth rates are important, it’s VML’s unrivalled culture that really pulled me into this role," Luburic said.
"People are the soul of this business and for me that’s palpable. I’m really looking forward to leading the health offering in the region as there’s never been a greater appreciation of the power of health and medical science as there is right now.”
Claire Gillis, VML Health Global CEO, said she has already experienced Kristina’s ability to inspire clients and teams first hand.
"She has a generosity of spirit, a natural aptitude for healthcare communications and is genuinely passionate about people. It is her appreciation of the scientific, creative and cultural elements of our business that will be fundamental to our success," Gillis said.
Thomas Tearle, VML AUNZ CEO, said the team is very excited to welcome Kristina and the wealth of knowledge and experience she brings.
"As we continue to expand into new areas of growth within the Australian and New Zealand markets, adding health capabilities to our Connected Brand offering was an obvious focus," Tearle said.
"There’s a huge opportunity to create deeper, more meaningful connections between health brands and people across Australia and New Zealand.”
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