Vizeum has retained the media account of BMW Group Australia following a competitive pitch, AdNews can reveal.
The account includes media buying and planning across BMW and Mini. BMW spends about $20 million on media each year, according to Nielsen, and is one of the most prestigious brands in the world. It was recently rated as the 17th most valuable brand in the world by Brand Finance.
The closed pitch, which began in March but was revealed by AdNews in May, involved Vizeum, UM, Atomic 212 and Spark Foundry (formerly Mediavest), and was managed by AuditStar UK.
BMW’s general manager of marketing Stuart Jaffray said: “We genuinely appreciate and respect the hard work and thinking that was provided by all four of the pitching agencies during the process.
"It was a close decision, however Vizeum was able to demonstrate a level of thinking and consumer insight that we believe will help us to push our brand forward over the next five years as we launch a range of new Ultimate Driving Machines into the Australia market.”
Car brands have been active in media reviews in the past year. AdNews revealed that Suzuki switched over from Maxus to Noisy Beast, Fiat Chrysler also left Maxus to go to Starcom and Havas won Kia.
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