Silicon Valley tech startup ShareRoot is looking to broaden its presence into the Australian market, after working with brands including McDonald’s, Cotso and UCLA in the US.
Ex-Adobe sales manager Ian Hasslacher recently joined ShareRoot as the commercial director out of Sydney to grow the company’s clients in the Australian market.
ShareRoot is a visual marketing company that collects user-generated content (UGC) from social media platforms including Instagram and Twitter, for brands and agencies to leverage as marketing content.
The platform allows brands to easily contact social media users and ask permission to use their posted content.
Recently the company launched its IPO on the ASX. It also teamed up with social media giant Hootsuite, integrating its UCG platform on Hootsuite amid its push to expand into Australia.
The move will place its social media marketing tool within the reach of more than 10 million global Hootsuite users.
Content marketing research company BazaarVoice found consumers consult four UGC sources before making a purchase and trust UGC more than other information. ShareRoot CEO and co-founder Noah Abelson says this is where ShareRoot can help companies reach their demographic.
Speaking to AdNews, Abelson says brands and agencies need to consider the significance of “banner blindness” when implementing marketing strategies and think more about the consumer.
“We believe ShareRoot’s platform and technology can provide significant value for brands in Australia in the same way that our platform can for brands in the US,” he says.
He covets brands like Qantas and Woolworths as potential partners for the platform.
Check out below for a gallery of UGC sourced by ShareRoot.
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