Vistar Media has released a mediation solution for digital out-of-home (DOOH).
Mediation allows networks to create a unified auction for inventory across multiple supply-side platforms (SSPs). This reduces operational complexity and ensures that ad impressions are sold at the best possible price.
Mediation also enables publishers to optimise yield across multiple sources, by creating a centralised auction where each SSP competes on the basis of price. All SSPs put forth the winning bid from their connected buyers, and the mediation layer then conducts an auction to select the highest price from across those bids.
Ben Baker, MD for APAC at Vistar Media, said: “As programmatic DOOH continues to be a widely adopted and prioritised advertising medium in APAC, we’re committed to continuously innovating our products to provide the best possible output (maximised revenue and yield) for media owners.
"Our new mediation solution will do just that, while reducing any operational complexity along the way, and we’re excited to introduce this new offering as we continue evolving as an industry.”
Eric Lamb, SVP of supply at Vistar Media, said: “As the marketplace evolves, our job is to provide media owners with the best possible tools to maximise revenue and yield for their networks, so it was a natural decision to provide streamlined access to any SSP a media owner requires.”
Activating mediation is a simple process that requires no additional technical integration for any media owner currently connected to the Vistar SSP. Current Vistar SSP customers can contact support for more information on how to get started.
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