Vistar Media has partnered with JOLT to enhance the advertising operations of the out-of-home (OOH)/electric vehicle (EV) charging network.
This will now be managed and operated using Vistar’s suite of enterprise software, including Vistar’s Ad Server, content management system (CMS) and supply-side platform (SSP).
JOLT’s network of premium digital out-of-home (DOOH) screens spans high-traffic urban areas across Australia, New Zealand, the UK, and Canada. JOLT will continue providing advertisers with high visibility opportunities across key urban locations and one-to-one consumer engagement via the JOLT app, with added benefits from Vistar’s enterprise technology.
The Vistar Ad Server unifies impression-based and traditional loop-based campaigns in a single platform. At the same time, it automatically balances all revenue sources, including programmatic, to ensure JOLT meets their obligations and captures the maximum programmatic opportunity.
JOLT no longer needs to manually allocate space for programmatic, or worry about whether they are missing out on demand.
As Vistar’s CMS, Cortex, comes with a connection to Vistar’s Ad Server which powers JOLT’s flexible selling approach.
Vistar brings together the biggest brands, agencies and demand-side platforms (DSPs) to access Vistar’s marketplace of DOOH inventory. While JOLT was already an SSP partner, leveraging Vistar’s full suite enhances their connection to the SSP, delivering more revenue and easier management of their programmatic business.
Vistar Media's mediation solution provides JOLT with a connection to all of the major DOOH SSPs while optimising the company’s yield.
Any time JOLT has an available ad spot, mediation makes it available simultaneously to other third-party DSPs, choosing the highest paying advertiser. This ensures JOLT has the opportunity to monetise every ad spot at the highest possible price.
Vistar Media's director of enterprise sales, APAC, Luke Adams said JOLT is a unique player in the space, championing data-driven integrated audience strategies with broadcast reach and one-to-one engagement opportunities for brands.
"Their network is a gateway to a key audience globally, and we’re excited to strengthen our partnership, bring better technology and enhanced value to JOLT and the advertisers running campaigns on their screens," he said.
JOLT GM of sales, Michael Selden, said Vistar is JOLT’s global partner that helps enable the ad-funded EV charging network.
"JOLT’s unique EV charging-integrated media solution sparks change for brands and provides more innovative and meaningful ways to connect with premium audiences," he said.
"The partnership allows brands to innovatively connect with broadcast audiences across Australia, New Zealand, the UK and Canada revolutionising digital out-of-home and delivering meaningful impact to local communities."
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