Vistar Media has launched its Vistar Academy certification program 'Accelerate: Foundations of Digital Out-of-Home'.
This certification is designed to empower agency and brand marketing teams, as well as media owners, with the knowledge and expertise needed to effectively conceive, produce and run programmatic DOOH advertising campaigns.
Vistar Academy’s program will accelerate participants’ knowledge of DOOH through sessions covering the fundamentals and benefits of the channel.
This will include exploring the foundations of programmatic technology and its role in innovating the out-of-home industry, navigating the roles and responsibilities of buyers and sellers in the programmatic OOH ecosystem and understanding targeting strategies, including audiences, triggers and points of interest (POIs).
It will also include mastering the data landscape by unraveling data sources, impression mechanics and the importance of targeting and measurement in DOOH, as well as receiving comprehensive insights into DOOH creatives, including dynamic creative, transcoding, approvals, best practices and more.
Upon completion of the program, attendees will receive an official certification. Vistar Academy also offers certifications for existing customers using the DSP and SSP systems.
Leslie Lee, SVP of marketing at Vistar Media, said the Accelerate certification program provides advertising practitioners with a comprehensive curriculum covering the fundamentals and benefits of DOOH advertising, as well as key innovations brought about by programmatic technology.
“With interactive training, reviews of essential tools, valuable tips and best practices, participants gain the confidence and skills to manage programmatic DOOH campaigns, and to effectively plan for DOOH as part of omnichannel campaign strategies," said Lee.
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.