Vistar Media has launched its retail and billboard auction packages to simplify access to premium digital out-of-home inventory.
The packages allow advertisers to activate targeted campaigns at scale through Vistar’s demand-side platform (DSP) or any omnichannel DSP.
These auction packages address a longstanding challenge in the market by separating retail and billboard screens into specific formats - such as large or small scale. Traditionally, accessing these segmented inventories required reaching out to multiple media owners, but now advertisers can achieve this with a single deal ID, streamlining campaign setup and execution.
Vistar’s key packages include Retail Large Format, Retail Small Format, Small Scale Billboards (<25 sqm), and Large Scale Billboards (>25 sqm).
Advertisers also have access to specialised packages that allow simplified venue targeting in traditionally restricted categories, such as gambling, alcohol and political advertising. Other packages focus on key points of interest, such as inventory near universities and banks, or outdoor locations available during peak traffic hours.
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