Vistar Media has expanded its Vistar Academy education platform across the Asia-Pacific (APAC) region.
This strategic growth introduces new, complementary courses designed to equip both industry veterans and newcomers with the skills and knowledge needed to excel in the evolving digital out-of-home (DOOH) landscape.
Vistar Academy is a learning platform offering interactive training courses and certifications that delve into the core tools, tips and best practices of DOOH advertising.
Learners are equipped with critical strategies for targeting, creative development and campaign measurement. Users also gain access to real-world tools and best practices that enhance their ability to plan and execute OOH campaigns.
The educational content at Vistar Academy also explores how DOOH can amplify the impact of other media channels. Participants learn strategies for selling programmatic DOOH, supported by metrics such as consumer behaviour insights, DOOH performance data and ROI statistics.
Since launching in August 2023, the academy has welcomed nearly 2,500 members, seeing over 1,300 Accelerate certifications granted.
Vistar Media MD for APAC, Ben Baker, said the expansion of Vistar Academy into the APAC region underscores the company's commitment to empowering all levels of the advertising community with the resources they need to succeed.
“Whether you're aiming to become an expert in programmatic OOH or seeking to enhance your current knowledge, Vistar Academy offers the guidance and training to unlock new opportunities and accelerate your goals," he said.
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