Digital out-of-home programmatic company Vistar Media has announced the rollout of full programmatic capabilities in Indonesia, Malaysia, the Philippines and Hong Kong, expanding its footprint from Australia, New Zealand and Singapore.
Franck Vidal, director of Southeast Asia sales and partnerships at Vistar Media, said: “The DOOH landscape in Southeast Asia is evolving rapidly, and programmatic offers buyers the opportunity to seamlessly access the full marketplace with data-led campaign strategies."
Colleen Thomas, associate director of regional media partnerships & investments at Havas Media Asia Pacific, said: "Programmatic OOH is no longer a buzzword – it is a necessity.
"Increased transparency and control over OOH investments has been a priority for Havas and our clients in APAC. Vistar provides us with the best tech stack to deliver data-led, optimised and measurable OOH planning for our clients."
Vistar Media has already secured partnerships with many of the region’s major digital signage operators, including Asiaray, Globaltronics, 8Infini, JCDecaux via VIOOH, Laguna Media, Lantern Media, NYXSYS, Powerscreen, Sky Blue Media, Seni Jeya, Stickearn, Summit Outdoor, United Neon, Wow Media, and several others expected to go live within the quarter.
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