Virgin Mobile's Grumpy Santa campaign has topped the most watched YouTube ads in Australia for spring 2016, alongside other fan favourites, including MLA's spring diversity campaign and Coca-Cola's Olympic spot.
Google ANZ head of brand advertising Richard Wolstenholme says the videos featured in the Australian YouTube Ads Leaderboard for spring 2016, which looks at ads from July to September, highlight the diversity of content people are choosing to engage with on YouTube.
"We see that attention is not limited to a 15 or 30 second spot - Dove’s ‘Beauty on your own terms’ commercial and Meat and Livestock Australia’s ‘You Never Lamb Alone’ show that audiences respond to longer form content when it is unique and engaging... Whether it is brand or retail focused, long or short, made for web or multi-channel.
"In this leaderboard, nine of the top 10 advertisements come from Australia, suggesting that local advertisers are winning on YouTube."
See the top 10 ads for Spring below:
1. Grumpy Santa - Virgin Mobile by TBWA
2. Beauty on Your Own Terms - Dove by JWT
3. Our most entertaining home bundle ever - Telstra by R/GA
4. You'll never lamb alone - MLA by The Monkeys
5. Theme Song - Clash Royale by Barton F. Graf
6. Webjet Holiday Package Sale - Webjet by COVAM
7. Mi Casa Es Su Casa - Discover Tasmania by JimJam
8. Coca-Cola - That's Gold by Ogilvy
9. Mini Legends - NAB by Clemenger
10. For Everything Your Really Love - Miele
The top 10 ads featured on the Leaderboard are calculated using an algorithm that factors in organic and paid views, from ads published and viewed during Q3.
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.