Global digital out of home (OOH) marketplace VIOOH has hired Ryan Sullivan as partnerships director and Mitchell Hodges as technical solutions manager, both newly created commercial roles in the ANZ region.
Sullivan joins VIOOH from Bench Media, an independent programmatic media agency in Australia. He will be responsible for taking the management of existing media owners forward, supporting them to transform their business through programmatic selling.
Hodges joins from Yahoo DSP, where he drove omnichannel campaigns and product development across prDOOH, CTV, video, audio and native. Mitchell will provide crucial support for media owners, guiding technical implementation and spearheading revenue growth and partner education.
Both will be based in Sydney and sit within the commercial team led by Gavin Wilson, global chief customer and revenue officer VIOOH.
Wilson said these local hires are an indication of the opportunity for VIOOH in the ANZ region.
"We’re seeing positive year-on-year growth in the region, and having resources locally on the ground will drive relationships and trust, and we fully expect revenue to be enhanced as a result,” Wilson said.
Jean-Christophe Conti, CEO at VIOOH, said the company's ambition is to change the conversation about out of home, with a platform to help accelerate transformation in outdoor advertising through automation.
"With programmatic DOOH becoming more mainstream and a must-have on every media plan, I hope ANZ advertisers and media owners alike will maximise this new opportunity to thrive," Conti said.
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