Vinyl Group has signed a commercial agreement with music technology business Songtradr to represent the digital advertising inventory of the company.
This agreement allows Vinyl Group to manage and sell advertising across Songtradr’s portfolio of digital properties, while also enabling the bundling of its own services.
The integration of Songtradr's existing inventory into the Vampr Ad Network will expand Vampr's US-based advertising business, increasing its scale by up to 20x. The deal sees Vinyl Group retain 50% of the net proceeds for any business procured under the agreement.
Songtradr is a B2B music licensing platform in the world, providing the music industry a tech-enabled solution for rights management and product monetisation, while offering B2B music users - such as global digital platforms and gaming, brands and advertisers - access to the world’s music.
Vinyl Group CEO, Josh Simons said the move accelerates Vinyl's growth in digital advertising.
"This agreement broadens our capabilities and establishes the Vampr Ad Network’s position as a key player in the global music advertising ecosystem," he said.
Songtradr CEO Paul Wiltshire said Songtradr sees a distinct opportunity for our digital properties to benefit from Vinyl Group’s existing and growing advertising network.
"We are confident this collaboration will drive significant value for our brands and audiences," he said.
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.