Victoria University (VU) has launched a new campaign and brand platform, Uniquely You, developed by Melbourne-based creative agency, Noisy Beast.
University CMO David Llewellyn says VU developed a successful and unique way of learning that empowers students to succeed on their own terms, no matter what the circumstances or story.
“It’s called the VU Block Model and is the first of its kind in Australia," says Llewellyn .
"Since 2018, we have offered students the chance to learn one subject at a time, with small class sizes, regular feed-back and workshop-style learning.
“With high levels of retention and strong academic results, this award-winning style of learning is an innovation developed to ensure our students feel welcome and supported. They can build rewarding careers inspired by their talents and insights, and Uniquely You is a campaign which recognises that potential."
The campaign is rolling out across TV, radio, out-of-home, cinema and digital channels and targets both prospective TAFE and higher education students.
The university in July announced two new agency partners for creative and media services, Noisy Beast and Atomic 212.
“There is so much richness in the VU student stories, and we look forward to bringing these stories to life and the many unique ways VU delivers for students under the Uniquely You brand platform,” says Noisy Beast Group client cirector Laura Butler.
Atomic 212 Group account director Andrea Cehovin the agency is excited to take part in redefining and delivering a powerful campaign that resonates with students and will attract a new generation of thinkers, creatives, and innovators.
The campaign is rolling out across TV, radio, out-of-home, cinema and digital channels and targets both prospective TAFE and higher education students.
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