VICE Media Group (VMG) has appointed Lou Wee to lead sales and brand partnerships across Asia Pacific.
Wee, the new VP of Sales and Brand Partnerships, joins from the South China Morning Post where he was head of sales, accelerating the Post’s early advertising recovery from the pandemic.
“I have worked in advertising sales my entire life and a decade’s been spent within news media alone," he says. "There’s no better time to join VICE than now, when brands have increasing options and the advertising growth potential for a media company such as VICE, with a clear and distinct audience differentiator is significant.”
Melbourne-based Myki Slonim, senior vice president, Digital APAC & Middle East: “VICE Media Group is on a roll across Asia, with audience growth flying and our unique storytelling going gangbusters across all platforms,”
“Lou brings tremendous expertise in orchestrating meaningful brand partnerships, particularly in the news space in which we have great ambitions for VICE World News across the region.”
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