10 ViacomCBS has secured a landmark broadcast deal with Football Australia which will see Network 10 and Paramount+ become the new home of National Teams football and the FFA Cup.
The deal, which runs from August 1 until the end of 2024, covers the media rights for all national teams owned or controlled by Football Australia, including Socceroos, Westfield Matildas, Young Socceroos, Young Matildas, Joeys and Westfield Junior Matildas.
It also encompasses AFC Asian Qualifiers – Road to Qatar, AFC Asian Cups and other AFC tournaments until December 31, 2024.
As part of the deal, coverage of the FFA Cup, from Round of 32, will be available on Paramount+ and the FFA Cup Final will be broadcast on Network 10 each year.
The deal comes after ViacomCBS gained the broadcast rights for the A-League and Westfield W-League for Ten and Paramount+.
“Today marks a new era for Australian football. This landmark agreement gives all Australians access to more football than ever before,” says ViacomCBS AUNZ chief content officer and executive VP Beverley McGarvey.
“We are thrilled to partner with Football Australia and are proud to provide National Teams football and the FFA Cup unprecedented reach and exposure across our many platforms including on Network 10 and our new streaming service Paramount+.
“We will be showcasing all Socceroos, Westfield Matildas and FFA Cup matches, which not only complements our recently announced rights deal to broadcast every A-League and Westfield W-League match but reinforces our commitment to football in this country.”
The new deal marks the end of the A-League and Westfield W-League’s 15-year partnership with Fox Sports and is the first direct commercial free-to-air broadcast deal for Football Australia’s National Teams.
“This is an enormous vote of confidence in the future direction of football in Australia including the bold 15-year vision and strategic agenda we have set for the game,” says Football Australia CEO James Johnson.
“It is also an endorsement of both the strength in the Westfield Matildas and the Socceroos brands and recognition of the exciting international schedule they face over the next 3.5 years.
“This is a wonderful result for our game and after a challenging 2020, provides our sport with greater financial certainty in the years ahead and will ensure that our fans will be able to continue to watch our Westfield Matildas and Socceroos wherever they are and at the same time, provide a platform to launch a re-invigorated FFA Cup. This exciting partnership announcement today, along with other commercial announcements recently with Priceline, rebel and Commonwealth Bank, are symbolic cornerstone moments for our sport.”
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