Global music video network Vevo today presented its first Australian upfront at Universal Music House in Sydney, announcing a new Christmas channel.
The presentation provided an overview of the network’s CTV (Connected TV) business and value proposition to the advertising community in Australia.
“We are excited to have hosted the Australian advertising community at our first-ever upfront presentation in this market," says Steve Sos, managing director, APAC, Vevo.
"When advertisers invest in Vevo’s sought-after content set, brands are guaranteed access to a growing audience that delivers incremental reach.
"Vevo also offers advertisers a suite of proprietary targeting products, from contextual to addressable, for a more bespoke approach that helps brands be in front of the right consumers."
Vevo has a CTV audience of more than 6 million Australians, up 44% since 2020.
During the presentation, Vevo unveiled its plans to further build its FAST (free ad-supported streaming television) programming lineup with its upcoming channel, Vevo Christmas.
Launching in November in Australia and New Zealand, Vevo Christmas will air both Christmas classics and newer hits, from the likes of Mariah Carey, Justin Bieber and John Legend.
To close out the event, attendees were treated to a special performance by Australian pop artist, Charley, who is often featured in Vevo’s CTV programming.
Following her debut EP 'Timebombs', Charley was nominated for the 'Breakthrough Artist of the Year’ category at the upcoming ARIAs.
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