Conversational agency VERSA appoints Jen Cerqualia to the newly created role of client strategy partner.
Cerqualia is a digital pioneer with 25 years’ experience in digital management for local, state, and federal government, not-for-profits, the private sector, and digital agencies.
VERSA CEO Kath Blackham said: “Our clients and teams will benefit greatly from her strategic influence, digital best practice recommendations and deep understanding of how digital products can be developed to influence audiences in a positive way.”
“I have a passion for enhancing ease of use and accessibility in the digital space to improve the quality of digital experiences for audiences and increase satisfaction and that’s exactly what we do at VERSA,” Cerqualia said.
Cerqualia spent fourteen years developing and implementing digital strategy, communications and technology initiatives for the Victorian Government’s Department of Jobs, Precincts and Regions and its former Department of State Development, Business, and Innovation, including the Live in Melbourne website for skilled and business migration.
Cerqualia has also held strategic digital and communications roles for Victoria Legal Aid, Sustainability Victoria, SA Department of Health, Water Services Association of Australia, and Copeland Publishing.
Outside her role, Cerqualia volunteers as digital delivery lead for Victoria’s not-for-profit ICT for Women that works to attract, retain, and progress women in STEAM related industries.
Image credit - @kinfolk_imagery
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.