Australian adtech Veridooh has partnered with UK digital out-of-home (DOOH) media owner Smart Outdoor to expand the presence of its independent verification solution.
All Smart Outdoor clients will have access to Veridooh’s patented technology, SmartCreative, which tracks, measures, and verifies 100% of OOH campaigns.
Smart Outdoor, which has large and small formats across the UK, launched in 2019 and focuses on providing brands with innovative DOOH spaces for targeted and effective outdoor advertising.
“We’re thrilled to partner with Smart Outdoor to provide more advertisers with our world-first independent verification solution for OOH," says Veridooh co-founder Mo Moubayed.
"Advertisers want increased transparency and confidence across all advertising channels and OOH is no different.
"This partnership means brands can see exactly how their OOH campaigns are being delivered within seconds of logging onto their Veridooh dashboard, giving them not only peace of mind but also helping them understand the true value they’re getting from their OOH campaigns.”
Smart Outdoor CEO Mark Catterall says allowing our clients to verify their OOH campaigns with an independent third-party means they have a clearer understanding of how powerful OOH really is for their brands.
"When brands understand the true value they're getting from OOH they’re encouraged to spend more in the sector and this benefits everyone. We look forward to working with the Veridooh team to deliver greater trust and transparency in OOH," Catterall says.
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