Adtech company Veridooh has partnered with Hivestack by Perion, a global full-stack digital out-of-home (DOOH) platform.
Veridooh’s independent verification technology becomes available to all buyers leveraging the Hivestack demand-side platform (DSP) globally. By pairing Hivestack by Perion’s programmatic DOOH DSP with Veridooh’s platform, advertisers can plan, schedule, independently track and verify campaigns.
The Veridooh platform enables brands, media owners and agencies to independently track, measure, and verify the performance of their programmatic DOOH campaigns in close to real time.
Veridooh co-founder Mo Moubayed said independent verification creates advertiser certainty that campaigns are delivered as planned, which is absolutely essential for highly dynamic media buys.
"Bringing the two together will increase confidence in the medium, in turn generating greater investment into programmatic DOOH," he said.
Hivestack, which was recently acquired by Perion, is active in 32 countries and is used by brands such as Uber, Colgate, Lego and DoorDash.
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