Independent OOH verification company Veridooh has extended its independent programmatic digital out of home (prDOOH) advertising verification solution by enabling it with VIOOH.
Media buyers leveraging the VIOOH Trading Manager platform to access digital out of home (DOOH) inventory across VIOOH’s media owner partners globally can now choose to add Veridooh’s independent OOH verification solution via their demand-side platform (DSP).
This expansion enables advertisers to use their chosen DSP to track programmatic DOOH campaign delivery across VIOOH’s global inventory.
The availability of independent verification enables advertisers and agencies to track performance across key programmatic metrics such as total plays and impressions, on and off target impressions and the impression multiplier.
Veridooh co-founder Mo Moubayed said the company is seeing phenomenal growth in demand for independent verification for programmatic DOOH, and the integration of Veridooh’s platform with VIOOH’s impressive global network makes it even more accessible across the world.
"What makes VIOOH’s platform so exciting is the flexibility it offers to deliver dynamic, strategic campaigns on the world stage. Veridooh’s independent verification platform gives agencies and advertisers the confidence to take full advantage of this, creating true transparency that campaigns are delivered," he said.
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.