Veridooh has onboarded JCDecaux New Zealand, Vast Billboards, and Mediaworks to expand its independent verification solution across the New Zealand market.
Following the certification, all Vast Billboards, JCDecaux NZ, and Mediaworks clients will have access to Veridooh’s verification solution for digital, static, and programmatic out-of-home campaigns.
Veridooh’s flagship solution, SmartCreative, independently tracks, measures, and verifies the performance of OOH campaigns, increasing transparency and buyer confidence in the sector.
Using the Veridooh dashboard, clients have full visibility over the performance of their campaigns, with access to more than 400 metrics, such as location, plays, exposure time, ad length, and share of time, which they can use to analyse and optimise their campaigns.
Veridooh cofounder Jeremy Yang said: “The New Zealand market has seen the value our independent verification provides Australian advertisers and agencies and they’ve been calling out for the same solution,”
“We’re excited to work with such a strong client list to inject new levels of confidence in the sector which will help boost revenue for all stakeholders, including advertisers, media agencies, and media owners."
Founded in 2019, Veridooh first launched in Australia, where it is the preferred verification partner for GroupM, Omnicom Media Group, and IPG Mediabrands. Its clients include global brands such as Unilever, McDonald’s, Google, Amazon, Mercedes, Pepsi, and Sony.
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