Jeremy Yang & Mo Moubayed.
Australian adtech company Veridooh has partnered with the Zuiver Group, marking its expansion into the Dutch out-of-home (OOH) market.
Zuiver Group’s clients will gain access to Veridooh’s independent verification platform, offering transparency and accuracy in OOH campaign delivery.
Independent verification will be available for all OOH campaigns across all digital, static, and programmatic media buys.
Zuiver Group combines media, online marketing, web development and content production, offering campaign planning for national and regional advertisers in the Netherlands.
Veridooh co-founder Mo Moubayed said the Netherlands is one of the world’s most advanced OOH markets.
"We couldn't have found a better partner for this expansion than Zuiver Group," he said.
"From day one, the team at Zuiver Group really understood the value of independent verification and the speed with which we've been able to make this happen is a testament to their commitment to providing a world-class service to their clients.
"They are leading the way in making OOH in the Netherlands a more sophisticated, data-driven channel."
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