Vegemite is rolling out the welcome mat for Taylor Swift in the way only it can – with a cheeky yet massive billboard message.
Located enroute into the Melbourne CBD from Melbourne airport along the Tullamarine Freeway, the Vegemite billboard greeted Taylor Swift with the message, "From one icon to another, welcome to Australia!”
The billboard featured a friendship bracelet but VEGEMITE says it also has a jar ready with her name on it, if she’s up for trying it.
The billboard was live from from 10pm Wednesday, February 14, in time for Taylor’s understated arrival.
The welcome extends into socials and earned activity too.
Credits:
Collaborative effort from Bega, Thinkerbell and Starcom.
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.