ING Direct has annouced it has awarded its advertising account to creative agency VCCP Sydney.
VCCP will take over advertising responsibilities from digital agency Soap, which has run the account on an interim basis since mid-year.
Soap took over interim duities of the account after the bank split with Droga5 this July, Soap remains ING Direct’s digital agency.
ING Direct’s relationship with Universal McCann remains unchanged.
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