VCCP Group announced the launch of a global content creation studio named Girl&Bear.
The studio’s capabilities will include film, audio, design, print, photographic and digital production and brings together 250 makers with VCCP’s expertise and focus on craft.
Girl&Bear will be led by managing director, Claire Young, executive head of production, Anthony Austin and global head of operations, Dan Montalbano.
Young has over 20 years of production experience working at some of the industry’s most well respected creative agencies including Mother, exposure, JWT, and has led production for VCCP London for the last six years.
“For us ‘how’ we make things is just as important as ‘what’ we make for clients," says Young.
"I’ve always wanted to reimagine production and creating Girl&Bear has enabled us to supercharge our making offering and evolve the industry model.
'We know that creativity is a business multiplier and we believe that great production doesn't need to be a choice between pace, scale and craft - we’re in the business of ‘and’. World class integration is something that VCCP is famous for, and with Girl&Bear we are now in an even stronger position than ever to deliver on that promise.”
The studio launches with a large portfolio of clients including Domino’s, O2 and White Claw. Recent celebrated campaigns include Domin-oh-hoo-hoo for Domino’s and The O2 in Fortnite Creative for O2.
Girl&Bearwill service VCCP’s global network, offering clients borderless content production across eight markets including London, where it is headquartered, Madrid, Prague, San Francisco, New York, Singapore, Sydney and Shanghai.
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