Mark Smith and Common founders.
Start-up multi-media publisher Common has appointed Mark Smith sales director.
Reporting directly to CEO Joe Summers and working closely with COO Rachel Henry, Smith completes the sales team.
Smith's main focus will be growing the commercial department while boosting the brand's market visibility to drive revenue.
Henry said the team was very selective when hiring for this position.
"We knew the right candidate would shape both the culture of our team and the brand’s presence in market," Henry said.
"Both Joe and I have been very lucky to work with Mark extensively before. His proven strategic vision for commercial growth, deep understanding of media buying processes, and strong leadership made him the perfect fit for Common.
"We have aggressive growth targets for 2025, and having Mark on our leadership team is a major step forward in achieving those goals."
Smith said the opportunity to help build something as bold and innovative as Common was too good to pass up.
"The media landscape is evolving, and Common is uniquely positioned to lead the charge in creator-led storytelling, premium social content, and brand partnerships," Smith said.
"I’m thrilled to be working with Joe and Rachel again and to be part of a company that’s redefining how publishers, creators, and brands collaborate."
Since its industry launch in H2 2024, Common seen regular show signings through its show hub, House of Common (HOC), and the recent launch of its second channel, Common Sport.
HOC offers Australian brands the opportunity to work with both local and international creator shows, targeting diverse audiences – from The Fairbairn Podcast and ListenABLE to the UK's The Sidemen and the U.S based production powerhouse Playmaker to name a few.
The latest step for the company has been the launch of its dedicated sports channel, Common Sport.
"We’re extremely passionate about local editorial content, and the cultural impact that Australian sport has on our lives made this launch a natural next step for us," Henry said.
"This is just the beginning of our journey to provide Australian audiences with the content they love while supporting the growth of local creators and brands."
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