Val Morgan has made multiple appointments and promotions across BrandFit, its group strategy and client solutions team.
Jo Scott has joined as head of strategy, bringing 18 years of strategy and business experience within media and communications agencies.
She previously held roles at Starcom as national head of experience design and head of planning for over six years, leading local and new business creative strategy, new product development, national agency training and communications planning.
Scott will work across the Val Morgan group of brands, including Val Morgan Cinema, VMO and Val Morgan Digital, and report to director of strategy and marketing Paul MacGregor.
Val Morgan has promoted Lizzy McDonald to group strategy manager. She joined Val Morgan’s strategy team in 2021, transitioning from a five-year stint at Nine working across content partnerships.
Diana Demetri has been promoted to group client solutions manager leading the post-sale implementation across Val Morgan Digital’s suite of publishing brands including The Latch, POPSUGAR, BuzzFeed, LADbible, Tasty, and Fandom.
Christelle Quillien is expanding her role as group client solutions manager to lead the post-sale implementation team across the Cinema and Outdoor businesses.
Both Demetri and Quillien joined the BrandFit team in the last 12 months as part of Val Morgan Digital acquiring the multi-year content licensing partnerships with BuzzFeed, Inc. and LADbible Group.
Cassandra De Francesco and Ben Foyster have also been promoted to the roles of client solutions manager, while Eden Cloeraine recently joined the team from Carat as strategy executive.
MacGregor said over the last two years, the company's partnership revenue has gone from strength to strength.
"We’re thrilled to bring Jo on board to lead our strategy team and continue driving this momentum. Jo brings a wealth of experience to the Val Morgan business and her unique combination of strategy, creativity, and leadership skills will be critical in delivering greater value to our partners and more innovative solutions to our clients," he said.
“Our ambition has always been to build the best strategy and client solutions team in ANZ. The progress and development of our current team, alongside the addition of these exceptionally talented new members, supercharges our mission to achieve this goal.”
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