Val Morgan Outdoor (VMO) has appointed Braden Clarke as its first programmatic director.
The role was created by the company as programmatic continues to develop in the out-of-home sector.
Clarke will lead VMO’s programmatic digital out-of-home (DOOH) marketplace, which is equipped with more than 12,000 digital screens across Australia.
“Braden is one of Australia’s most experienced advertising technology specialists with a real passion for programmatic,” says VMO managing director Paul Butler.
“With more than 10 years of industry experience and having previously led an audience solutions and automated trading team, Braden is perfectly positioned to keep the business at the forefront of emerging technology and client solutions.”
Clarke joins from REA Group, where he spent 10 years developing and delivering programmatic advertising.
“I'm delighted to be joining VMO at such a pivotal time for programmatic DOOH,” Clarke says.
“Automating DOOH transactions transforms trading efficiencies and targeting capabilities for media owners, agencies and advertisers alike. It simplifies the processes of determining available inventory, applying pricing rules, activating audience targeting and scheduling campaign delivery.”
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