Val Morgan Digital has extended its multi-year advertising partnership with Fandom and welcomed GameSpot to its stable of brands.
The partnership extension of Fandom and the addition of GameSpot to the Val Morgan Digital stable are placed to increase the potency of the digital network and authority in gaming, entertainment communities and fandoms.
GameSpot has for more than 20 years been a well-known game community, delivering news, reviews, previews, downloads, and e-commerce content. In Australia, GameSpot reaches a massive 2.5 million sessions monthly.
Fandom is the world’s largest entertainment and gaming community, with over 250,000 fan communities and 40 million pages of content, reaching 16 million Australian sessions each month.
Brian Florido, MD of Val Morgan Digital, said: “The addition of GameSpot bolsters our offering for advertisers by now giving us the ability to reach three passionate gaming communities and ecosystems. With Fandom and GameSpot, we’re able to reach hardcore and casual gamers from 18+ at scale, with integrated solutions that help brands engage fans across key moments.”
Yamini Ashish, MD of Fandom, Asia, said: “We are thrilled to be extending our hugely successful partnership with Val Morgan Digital and expanding our reach in the Australian and New Zealand markets. This partnership will provide our fans with even more opportunities to engage with their favourite franchises and communities.”
Val Morgan Digital will continue to represent Fandom, and now GameSpot, in Australia and New Zealand from April 1, 2023.
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.