Val Morgan Digital has signed a multi-year advertising partnership with BDG to represent Bustle and Inverse in the Australian and New Zealand market.
Bustle and Inverse are two of the world’s most trusted global media brands, with both platforms reaching millions of millennial and Gen Z audiences.
Bustle delivers relatable stories for women, with topics spanning fashion, beauty, politics, technology and wellness.
Inverse motivates the next generation to build a better world and get excited about the future, covering innovation, science, technology, gaming, Web3 and entertainment.
Amanda Bardas, publisher of Val Morgan Digital said: “We have successfully cultivated a suite of thriving media brands that are fired by the intense affection people have for the content we create about the things that are core to who they are and want to be. I’m excited to add two of the world’s most respected and well-loved brands to our portfolio, that will bolster our content offering.”
Jason Wagenheim, president & chief revenue officer, BDG, said: “Val Morgan Digital's successful track record in the Australian and New Zealand market allows us to further expand our global presence. Inverse and Bustle are already reaching millions of readers and consumers in the area, and we are excited to deepen our roots with the leading brands and advertisers in the market through this strategic partnership.”
Brian Florido, managing director of Val Morgan Digital said: “We believe passion based communities are the future. We know that the passion that fuels our business can be harnessed by the brands of Australia, flywheeling them to new heights of success as they embrace the unbridled enthusiasm of Bustle and Inverse, adding power and breadth to the communities within our network."
Val Morgan Digital will represent Bustle and Inverse in Australia and New Zealand from February 1 with Optus as confirmed launch partner. Bustle and Inverse will add more than 1.5 million readers to the VMD network.
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