Youth publisher Val Morgan Digital has announced a strategic partnership with commerce media platform.Vudoo.
The enables advertisers with commerce media capabilities that power instream shoppable experiences for consumers and measurable outcomes for brands.
Val Morgan Digital’s brands, including BuzzFeed, LADbible Group, POPSUGAR, The Latch and Fandom, reach 9.1 million in total audience.
“We are thrilled to partner with Vudoo to bring interactive video advertising to our clients,” said Brian Florido, managing director at Val Morgan Digital.
“Our audience is highly engaged and ready to shop, with 3 in 4 users looking to our brands for product recommendations, making them the ideal target for Vudoo’s conversion-driven solutions.”
Nick Morgan, founder and CEO of Vudoo, said the partnership reflects the growing momentum in commerce media.
“As consumers demand more interactive, transactional experiences, Val Morgan Digital is perfectly positioned to capitalise on these trends with Vudoo’s technology," he said.
“Together, Val Morgan Digital and Vudoo can deliver more effective and impactful campaigns that drive tangible results while also capturing invaluable intent signals, helping advertisers optimise their strategies and enhance future actions.
“We’re excited to partner with Val Morgan Digital, one of Australia’s most innovative and forward thinking digital content publishers. Their authority in addressing diverse passion points is undeniable."
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