Val Morgan Digital has signed an exclusive partnership with Lifesight, a global intelligence company that specialises in unified marketing measurement, to provide footfall attribution capabilities to campaigns.
The partnership gives advertisers deeper insights into the impact of their campaigns across Val Morgan Digital’s on-site inventory plus branded and social content.
By leveraging Lifesight’s advanced technology, Val Morgan Digital, who reach 9.1m Australians every month, will be able to offer clients enhanced measurement, improved attribution, data-driven insights, and real-time campaign monitoring.
Val Morgan Digital MD Brian Florido the company is excited to partner with Lifesight to provide clients with unparalleled insights into the effectiveness of their campaigns,”
“A recent case study with an alcohol challenger brand demonstrated a 5% incremental footfall uplift, highlighting the power of our partnership," he said.
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