Val Morgan Digital will donate two meals to those in need for every 10,000 impressions served in its campaigns on The Latch, through a partnership with OzHarvest, the Australian food rescue organisation.
The delivery of two meals diverts 1kg of food from landfill, preventing the release of 6.6kg of greenhouse gas emissions through avoiding food waste.
An evolution of its Ready, Steady, Offset initiative as it enters its second year, the first year of Ready, Steady, Offset, via its partnership with Carbon Positive Australia, saw Val Morgan Digital plant 1400 trees, resulting in 135 tonnes of Co2 absorbed by the time the trees mature.
Amanda Bardas, publisher of Val Morgan Digital, said while Australia might rank as one of the most food-secure countries in the world, the reality is that more people than ever are struggling to put food on the table.
"We’re dedicated to meeting our audiences where they’re at — and this evolution of Ready, Steady, Offset to help support those in need and the sustainability of our planet is just one example," she said.
"In the next phase of this initiative where we continue to test and learn best practice in sustainable digital advertising, we aim to provide 10,000 meals by the end of the year. We will continue to support our partnership with Carbon Positive Australia by driving awareness of its projects through editorial support on The Latch.”
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