The University of Technology Sydney (UTS) has launched a 360 video tour of its innovative Sydney CBD campus, via Paper Moose, to attract both international and Australian students.
COVID-19 has forced Australian universities to be innovative to attract both local and international students.
Rather than targeting either domestic or international students, Paper Moose designed the platform to appeal to prospective students from anywhere looking to study at any level.
The creative and non-binary tour guide avatar was tailored to have the broadest cultural appeal and personify the UTS brand through its young and dynamic look-and-feel.
Paper Moose ECD Nick Hunter says the result is a refreshingly simple tour experience.
“We love playing in the VR/360 video space and we always get goosebumps when a job like this comes our way,” Hunter says.
“The key here was to create the best UX experience possible to deliver a refreshingly simple tour experience that any user could immerse themselves in.”
Guided by the jade-haired and 3D-rendered Alex, the tour offers a slightly-gamified experience through a choose-your-own-adventure narrative tailored to the user’s academic interests. It immerses users in a 360-degree environment encompassing 17 scenes and nine faculties and schools, with interactive hotspots and free-roam mode included throughout.
Behind the scenes, the platform itself is largely custom-coded to deliver superior performance, seamless streaming and smooth scene transitions with minimal loading screens — even on slower connections anywhere in the world.
As a hybrid agency with interactive capabilities, Paper Moose was able to concept, script and build the platform entirely in-house.
UTS international marketing manager Christina Miebach says the 360 experience caters to an increasingly digital world.
“Our purpose-built facilities, future-focused approach to learning and inspiring community of students and staff is what attracts lifelong learners to UTS. We hope that this 360 experience showcases our unique value proposition and helps build connection in an increasingly digital and ever-changing world.”
UTS’ $1 billion+ City Campus Master Plan has delivered new landmark buildings, refurbished facilities and created a sustainable, state-of-the-art learning, teaching and research space.
Credits:
Client: University of Technology Sydney (UTS)
UTS Project Lead: Christina Miebach in collaboration with MCU, Faculties, UTS
College and UTS Activate
Agency: Paper Moose
Executive Creative Director: Nick Hunter
Head of Digital: Brigham Glaser
Digital Designer: Divya Abe
Lead Developer: Greg Poole
Developer: Adam Demirel
Copywriter: Pete Saladino
UX Designer: Eli Brasse
Motion Director: Pete Foley
Illustrator: Scott Ford
Producers: Michael Funnel, Jon Buchan
Director: Harrison Woodhead
DOP: Mike Steel
Editor & Colourist: Oliver Trauth-Goik
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