The University of Technology Sydney (UTS) Business School has partnered with AFFINITY to launch ‘This is your business’.
The campaign highlights how business and business research can make a positive contribution to the world.
‘This is your business’ reinforces UTS’s credentials as a forward-looking and socially committed school, focused on producing responsible leaders who will make a meaningful societal impact and change the whole way that business operates.
UTS Business School Dean professor Carl Rhodes said he's incredibly excited to launch this campaign.
“For too long business schools have been flag bearers to the most rapacious approaches to capitalism. It is time that changed,” he said.
“It has been a pleasure working with AFFINITY on this campaign platform. Their rigorous strategic approach helped us articulate the real problems we needed to address, and the resulting work will no doubt
disrupt the category in a positive way.”
AFFINITY’s executive creative director Vaughan Townsend said it has been a pleasure to collaborate with UTS.
“When Carl said, ‘We’re not producing foot soldiers for capitalism,’ he had me,” Townsend said.
“It’s not often you work with clients who truly want to change a category with courageous work. And fewer still have the resolve to fight for the work to keep the integrity of it intact.
“We hope [the campaign] attracts and produces the leaders who will make a measurable difference to society.”
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