Ad spend at the US upfronts will near $US20 billion, according to estimates by analysts at eMarketer.
They say television bookings will bounce back to nearly pre-2020 levels, before the economic impact of the pandemic.
Advertisers will increase their upfront TV spending by 7.6% this year to $US19.90 billion.
The US upfronts went virtual earlier this month for the second year in a row, with no face-to-face sell and parties for media buyers and marketers.
Brands have returned to television after what has been described as a horrendous 2020 tv upfronts season.
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