Wunderkind, a performance marketing engine, today launched in Australia with its APAC headquarters in Sydney.
The company already has a strong base of local customers including Glue Store, HelloFresh and Uniqlo, and has singled out Australia as a priority growth market.
Jamie Hoey, previously managing director of digital agency Croud, has been appointed as Wunderkind’s Australian country manager.
Hoey said: “I’m delighted to be joining Wunderkind, especially at a time where there’s an enormous opportunity for brands to accelerate their digital growth through owned channels.
“At Wunderkind, unleashing human individuality is our ‘secret sauce’. We encourage creativity and provide our employees opportunities to contribute, grow and be challenged.
“That’s exactly what I’m looking to continue with our newest headquarters in Sydney.”
Focusing on opt-in, first-party data and owned channel optimisation, Wunderkind will help Australian retailers realise up to 10% extra online revenue, typically placing among its customers’ top three highest-performing paid marketing channels.
Wunderkind’s proprietary identity technology enables this performance lift by helping retailers unmask hidden traffic and scale high-converting, one-to-one communications.
Wulfric Light-Wilkinson, Wunderkind general manager international, said: “Wunderkind has an ambitious global expansion strategy in place which will see us open three new offices in high priority markets by the end of 2023.
“Australia has been earmarked as one of these key areas of opportunity, and we’re excited to bring our game-changing performance marketing proposition to this new region.”
Wunderkind has more than 800 employees globally across offices in New York, London, Indianapolis, Montreal, Amsterdam – and now, Sydney.
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.