Multiple rifts to the Upside Down opened worldwide, including depositing s strange creature on the sands of Bondi Beach.
Jack Nimble, a former AdNews Small Agency of the Year winner, led the social media campaign and Wavemaker did media on the opening interdimensional portal.
A strange tentacled creature emerged from the rift, all in the name of promoting the Netflix series, Stranger Things Season 4.
The @Bondi Lifeguards had to brave more than just sting rays and blue bottles today. 🙃 #UpsideDownUnder #StrangerThings4
Bruce (Hoppo) Hopkins : "Apparently it's a rift which is a portal to the downunder ... it's an alternate universe full of extremely dangerous creatures."
"Like stingrays, bluebottles, octopus?"
Hoppo: "Much worse."
The event made the news:
And the TikTok feed:
Credits
Local Creative: Akcelo
Media: Wavemaker ANZ
Social: Jack Nimble
Publicity: Pulse PR, part of the Ogilvy group
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