UNSW Sydney has awarded its creative and production scope of works to Howatson+Company, who has also held the university’s media business for the last 12 months.
Sofia Lloyd-Jones, CMO at UNSW, said it was impressed with the impact Howatson+Company has brought to the media side of the business and is excited to now scale that impact by unifying creative and production services into a single operating model.
“A single operating model enables us to move quickly to respond to customer needs in a fast changing market, and at scale," said Lloyd-Jones
“The team at Howatson+Co have demonstrated their deep understanding of the sector and continue to apply data and innovation to promote an integrated growth strategy.”
Chris Howatson, CEO at Howatson+Company, said the world needs new ideas and solutions, and in working with UNSW over the past year, it’s clear they are leading the way to a more sustainable, just society.
"Their culture embraces diversity of thought, integrity and innovation, and a deep connection with community," said Howatson.
“To be trusted to express their ideals across all three communication functions of media, message and orchestration is a privilege and an opportunity to contribute.
“Sofia has a very clear and ambitious vision for future student recruitment, and we’re thrilled to be deepening our partnership.”
The appointment is effective immediately.
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.