Unruly, an omnichannel advertising platform with a specialisation in Connected TV (“CTV”) and video, and the supply-side platform (“SSP”) in Tremor International’s end-to-end platform, announced a partnership with TCL FFALCON (“TCL”), a global leading Internet and AI×IoT service platform, providing advertisers with the opportunity to deliver highly impactful, relevant ads to audiences across the US, Europe and APAC.
Following the integration of the Amobee demand-side platform (“DSP”) into Tremor International’s end-to-end platform, the partnership between TCL FFALCON and Unruly grants advertisers leveraging Amobee direct access to TCL FFALCON’s ad units on premium CTV/OTT inventory in the TCL Channel, which includes popular entertainment, movies on-demand and live channels.
Adam Hunt, VP of partnerships & business development at Amobee, said connected TV has become an integral part of the media landscape across APAC, particularly Australia.
"The rapid adoption of Broadcast Video-on-Demand (BVOD) and FAST channels is providing more opportunities for advertisers to reach fragmented audiences,” said Hunt.
“Amobee and Unruly’s partnership with TCL FFALCON helps bridge this gap, giving advertisers a unique opportunity to capitalise on this growing trend and deliver highly targeted and impactful campaigns that resonate with their audiences, ultimately driving better business outcomes.”
Kenneth Suh, chief strategy officer at Tremor International, said as audiences diversify their viewing habits – and, in some ways, become increasingly difficult to reach – Tremor are pleased to be partnering with TCL FFALCON to help advertisers tap into these viewers at scale.
"Our holistic tech stack, including Unruly and Amobee, has already proven successful in exceeding clients’ reach, frequency and audience extension goals, and this partnership will only strengthen our capacity to provide them with advanced targeting and high-impact creative executions on the biggest screen in the home," said Suh.
Rebecca Wan, overseas business department leader, TCL FFALCON, said TCL FFALCON is committed to delivering innovative TV solutions to customers and that’s exactly what this partnership was built to provide.
"By leveraging Unruly and Amobee’s technology and offerings, we are now able to bring a more personalised TV experience to viewers while also creating new, more powerful opportunities for leading brands and advertisers. It’s a win-win-win," said Wan.
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