The prisoners for this year’s UnLtd Adland Bail Out has been revealed, featuring GroupM’s Vanessa Hunt, Wavemaker’s Peter Vogel and Starcom’s Stuart Jaffray.
The event is hosted across Sydney and Melbourne by UnLtd and Whitelion and aims to raise funds to help disadvantaged youth.
The inmates, which this year grew to 150 compared to last year’s 80, will spend a night in prison, cut off from the outside world. In order to be released the next day, each participant must raise $1,000 as their ‘bail’.
While in the prisons, inmates will be exposed to the realities of children facing abuse, neglect, drug addiction and poverty.
“This event is incredibly powerful because it takes most of us to a place that we have never been, where we get to understand and experience what life is like for kids who have been locked up,” UnLtd CEO Chris Freel says.
“Whitelion and UnLtd firmly believe in rehabilitation. If we can’t rehabilitate children, then who can we help? The money and awareness raised from this event will ensure that there is hope for many young people and not a life behind bars.”
Last year the event raise more than $160,000 for Whitelion, which went towards funding critical outreach program to assist some of the most at-risk young people.
GroupM digital strategy and investment officer Venessa Hunt, who is returning to Bail Out for a second time, says the event was one of the most impactful events she’s been a part of.
“It highlighted to me one of the biggest challenges our society faces today,” Hunt says.
“Youth being at risk is not an isolated problem, it’s a problem that affects everyone and is everyone’s responsibility to address. This year I wanted to go back behind bars to show my support for this incredible event.
Ogilvy is set to launch an awareness campaign for Whitelion later this year.
The full details and list of inmates can be found below:
Media Owner Gang:
Andrew Brain, Pacific Magazines
Dan Stinton, The Guardian
Guy Burbidge, Val Morgan
James Bayes, Seven West Media
James McManus, Pedestrian
Max Eburne, JCDecaux
Natalie Stanley, VOM Network
Neil Robinson, News Corp
Nicole Bence, Pacific Magazines
Oliver Newton, JCDecaux
Paul Blackburn, News Corp
Paul Butler, Val Morgan Outdoor
Paul Brooks, Nine
Rachel Tikey, Pedestrian
Scott Corcoran, Nine Australian Community Media
Sev Celik, Tonic Health Media
Tony Kendall
Creative Gang:
Akim Azzi, Suncorp
Alex Lowes, Tourism Australia
Alex Hayes, Clear Hayes
Andy Wright, Streamtime
Brent Smart, IAG
Carol Morris, Suncorp
Claire Salvetti, One Green Bean
Clive Prosser, Advertising Week APAC
Damien Pashby, Ogilvy
John Bastick, B&T
Karen Halligan, KPMG
Luke Hawkins, Ogilvy
Maureen Brooks, Indigenous Literacy Foundation
Michelle Holland, Ogilvy
Paul Everson, JWT
Priya Patel, DDB
Rebecca Darley, Westpac
Rob Pyne, Realizer
Sally Kissane, Ogilvy
Shani Langi, Usual Suspects
Sharice Bellantonio, Usual Suspects
Sudeep Gohil, KPMG
Toby Harrison, Ogilvy
Josh McDonnell, AdNews
Vivienne Kelly, Mumbrella
Media Agency Gang:
Bendon McKeon, Group M
Gavin Gibson, OMD
Greg ‘Sparrow’ Graham
Jonny Cordony, Zenith
Kim Hamilton, OMD
Kristian Kroon, Omnicom Media Group
Lisa Gray, IPG Mediabrands
Luke Hutchinson, Hearts & Science
Peter Vogel, Wavemaker
Philippa Noilea-Tani, Wavemaker
Ryan Hedditch, Posterscope
Simon Williams, Carat
Stephanie Douglas-Neal, PHD
Venessa Hunt, Group M
Virgina Hyland, Hyland Media
Wendy Gower, Hearts & Science
Tech Gang:
Angus Keene, Twitter
Adrian Vallelonga, Google
Carolyn Bollaci, Facebook
Catherine Bowe, Facebook
Natalie Hodges, Domain
Paul Sigaloff, Verizon Media
Paul Kent, Sizmek
Peter Barry, Pubmatic
Rachel Page, Verizon Media
Ricky Chanana, Unruly
Stephanie Famolaro, The Trade Desk
Tom Weaving, The Trade Desk
Melbourne Bail Out ‘inmates’ confirmed so far:
Ally Henthorn, oOh! Media
David Ponce de Leon, Ogilvy
Gavin Macmillan, Ogilvy
Jason Pellogrino, Domain
Jessica Christakakis, oOh! Media
Joseph Lyons, REA
Luke Burr, Verizon Media
Luke Smith, Seven West Media
Mel Green, Facebook
Michael Emmerson, Posterscope
Nick Gill, Google
Paul Bates, REA
Sarah James, Initiative
Stuart Jaffray, Starcom
Event details:
Sydney:
Fri 10 May 2019
Yasmar Juvenile Detention Centre, Haberfield, Sydney
Melbourne:
Fri 24 May 2019
Old Melbourne Gaol Watch House, Melbourne
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