Brands will soon be able to put ads, via product placement, into music videos after Universal Music Group struck a deal with tech firm MirriAd. The two will work with Havas on the rollout, at least in the UK.
Local boss Anthony Gregorio said it was too early to say what would happen locally, but the move, reported this morning in The Financial Times could mean an easy way to tailor ads to local markets by allowing products to be placed into video post-production.
Apparently the first results of the deal with Universal will be to insert Grand Marnier, a liquor brand, into a video by Avicii.
According to research group PQ Media, advertisers spent over $8 billion on product placement worldwide in 2012.
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