FMCG giant Unilever has dumped UM as its media agency of ten years and launched a pitch for its $40 million media account.
Unilever's media controller, Michelle Katz said: "Unilever is undertaking a review of its Australian media planning, strategy and buying relationship. We have had a long and successful partnership with UM, but have taken the decision to align the business in Australia with one of the agencies in Unilever's global network."
Katz said the review, which will begin this month, includes PHD, Mindshare and UM's Interpublic stablemate Initiative.
"We expect to complete the process in the first quarter of 2011," Katz added.
The split with UM follows the agency's win of the $50 million consolidated L'Oreal account last month. Unilever and L’Oreal compete in several categories, particularly haircare, with Unilever owning the Sunsilk and Dove brands.
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