Budj Bim Cultural Landscape
Tour operator Budj Bim Cultural Landscape is the winner of oOh!media’s Indigenous Business Grant for 2025.
An Aboriginal-owned and operated tourism business, Budj Bim Cultural Landscape Tours offers visitors opportunities to explore the cultural and natural history of the approximately 7,000 square kilometre Budj Bim region in south-western Victoria.
Budj Bim Cultural Landscape will receive an Out of Home media package to the value of $200,000 across oOh!’s digital network with support from oOh!’s creative hub POLY.
Budj Bim Cultural Landscape marketing manager Harriet Keatley said winning the oOh! Indigenous Business Grant is an incredible opportunity to shine a light on Budj Bim and the deep cultural significance of this landscape.
"Being just one of two UNESCO World Heritage-listed sites in Victoria, our region remains largely overlooked, with limited exposure and few drive-by visitors," Keatley said.
"This grant will help us amplify awareness and attract more people to experience the rich history and enduring connection of the Gunditjmara people to this land.”
oOh! launched the Indigenous Business Grant to support and amplify Aboriginal and Torres Strait Islander businesses by leveraging oOh!’s national digital Out of Home network.
oOh!media chief strategy and retail media officer and RAP executive sponsor Andrew Every said the quality of entries for this year’s Indigenous Business Grant were once again outstanding.
"Budj Bim Cultural Landscape stood out as a truly unique and deserving winner, not only as the only tourism operator to enter, but also as a business with a powerful story to share," Every said.
"Leveraging oOh!’s Out of Home network will help bring greater attention to this often-overlooked region, encouraging more visitors to experience the deep cultural significance of Budj Bim.
"By increasing awareness at scale, we hope more people will take the opportunity to explore this extraordinary landscape and gain a deeper understanding and appreciation of our shared history."
oOh! will be opening entries for the 2026 Indigenous Business Grant in December.
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