Marni Crutchley has been named head of brand and product marketing for Seven.
She was most recently as senior strategy director at UM Australia, leading the product for Optus and American Express.
Her previous roles include senior positions within the advocacy, influencer and word of mouth marketing company, Contagious Agency, including managing partner, business director and senior account manager, as well as key roles at Ignite Media Brands, MTV Network and Initiative.
At Seven, Crutchley will be responsible for brand strategy and communication, partnerships and activations, as well as all product marketing including 7plus, entertainment, 7NEWS and 7Sport.
Larissa Ozard, Seven’s director of marketing for brand, product and trade, said the network is delighted to have Crutchley join at this exciting time as it elevates and enhances the Seven brand and redefines what it means for Australians.
"Marni's strategic expertise and her passion for driving positive change align perfectly with our strategy to become the most connected news, sport and entertainment brand in Australia," she said.
Seven’s chief marketing and audience officer, Melissa Hopkins, said Crutchley is an incredible marketer.
"Her wealth of external agency experience and unique perspectives significantly elevates our capabilities and takes Seven’s strong and dynamic marketing team to the next level," she said.
“Marni joins Seven at an extremely exciting time as our digital acceleration continues at pace and our unparalleled reach connects with Australia’s largest and most diverse viewing audience. As the home of mass cultural moments, Seven will continue to bring Australians together by celebrating the big occasions and everyday moments across all screens that unites us.”
Crutchley said given her passion for brand growth through advocacy and innovation, she couldn’t be more excited to have landed at Seven at such an exciting time.
"Seven is one of Australia’s most loved brands and it’s an honour to join the team," she said.
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